We’ve all been blown away by Old Spice’s marketing campaign, they’ve captured everyone’s attention online with direct video replies to tweets and probably have the most popular YouTube channel of the week. Will people jump up and buy Old Spice now? Not likely, but they’re damn well aware of what the brand is about.
Michael and I decided to do something like Old Spice.. well, minus the videos of us half naked ’cause I’m not sure either of us could rock that look (sorry MJ) – we asked AUX TV’s Twitter followers to @ reply us in exchange for a #FF (follow Friday) from us.
This is what we got:
Well, we actually got plenty more than this – but it’s a sample. Michael was having back and forth conversations with followers, something that we don’t always do. I mean, we have the regular tweeter that eagerly chats or responds to us – but some were talking about cupcakes, trades and pledging their allegiance to us!
This made me wonder if as a brand, AUX seems too authoritative. I mean, we’re not – anyone that knows MJ and myself can easily attest to our craziness nay personableness (that’s a word, who knew?) Anyway – we want people to talk to us, we want people to tell us when they think a story isn’t great or what they think of a video we premiere.
Anyway. It was a cool experiment – we had fun reading all the tweets, oh – and we DID #FF every single one of our fans!
In other music news, Broken Social Scene released a video (made by a fan) in response to the G20 summit, using the song ‘Meet Me in the Basement’, off the new record ‘Forgiveness Rock Record’.
Check it out:
