We’ve all been blown away by Old Spice’s marketing campaign, they’ve captured everyone’s attention online with direct video replies to tweets and probably have the most popular YouTube channel of the week. Will people jump up and buy Old Spice now? Not likely, but they’re damn well aware of what the brand is about.
Michael and I decided to do something like Old Spice.. well, minus the videos of us half naked ’cause I’m not sure either of us could rock that look (sorry MJ) – we asked AUX TV’s Twitter followers to @ reply us in exchange for a #FF (follow Friday) from us.
This is what we got:
Well, we actually got plenty more than this – but it’s a sample. Michael was having back and forth conversations with followers, something that we don’t always do. I mean, we have the regular tweeter that eagerly chats or responds to us – but some were talking about cupcakes, trades and pledging their allegiance to us!
This made me wonder if as a brand, AUX seems too authoritative. I mean, we’re not – anyone that knows MJ and myself can easily attest to our craziness nay personableness (that’s a word, who knew?) Anyway – we want people to talk to us, we want people to tell us when they think a story isn’t great or what they think of a video we premiere.
Anyway. It was a cool experiment – we had fun reading all the tweets, oh – and we DID #FF every single one of our fans!
In other music news, Broken Social Scene released a video (made by a fan) in response to the G20 summit, using the song ‘Meet Me in the Basement’, off the new record ‘Forgiveness Rock Record’.
Oh dear. There are reports in Silicon Valley insinuating that there will be an Apple re-call. WHAT!? A re-call on the iPhone 4, the new and improved (not to mention greatly anticipated) Jesus phone is flawed? Some are saying that a re-call could cost at least $1.5 billion dollars, does anyone else find this news horribly similar to the Toyota debacle – only not as fatal? I was hesitant to believe all the hype about Toyota facing bankruptcy as a result of their re-call and for the most part I am justified. Let’s face it, those who already own a Toyota and were not affected still love their Toyota – ahem.. me and my Yaris. The same can be said about Apple – a re-call like this cannot possibly deface Steve Jobs’ empire, could it? The smart consumers always wait for the second/third generation of a tech product anyway – so by the time Apple’s fixed any problems, the phone will work like magic.
Apps that make me mad:
Facebook: Crash city. Every single time I open the app, it crashes.
Echofan: This was my favourite Twitter client until I updated it and it became the worst. I’m slowly becoming partial to the Twitter for iPhone app (but why oh why can I not edit my retweets?)
Wordpress: It simply won’t work.
CBC Radio: MULTI-TASKING. Get into it. There is nothing worse than listening to Radio 3, wanting to tweet about a song, then having the song cut off because you want to tweet. Gah!
It’s one thing to have Foursquare, the creep factor is high but at least you’re able to keep track of who is/wants to creep your check-ins. Then there was DeHood. I downloaded the app to my iPhone.. I can’t exactly remember why. In any case, the site wasn’t compatible with people in Toronto (we’re obviously the last to be included) so I left it on the last page of apps. I’ve been bored for the past few days (if you have to ask why, I can’t mention it because I said I never would again..just read the post before this) so I decided to revisit the app. Well, I was more than overwhelmed by the craziness that was taking place. It seems that everyone is using this site. Wait, how do I know everyone is using the site – because whether or not you’re friends with someone, you can see exactly where they are.. like in kilometers. I checked into somewhere nearby, just for fun and within minutes I had a DM from… geez, I don’t even know who it was from.
Gah! What the hell? How is it that this person who is 1.9KM away from me is able to access my check-ins and information? I quickly privatized any information I could and raced to my computer to research this hyper app.
Before I continue, can I just comment on this video?
1) I love the ambient music, so gangsta.
2) I love the acting, so terrible.
3) I love that this bitch goes running with her iPhone (I mean, make it believable by putting headphones on).
4) Mountain lions?
5) She’s driving (what looks like) an expensive sports car, but she has nothing to do?
6) While DeHood isn’t creepy enough, the girl decides to post a photo of her very little brother.
7) Wait, did she just send a message to a complete stranger asking to meetup…alone? Also, as a couple they remind me of Mary Kay and her student, you know, the one she had like 2378 kids with while in jail?
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There is nothing great about this app. It’s scary and creepy. While the idea of shouting deals is great, Foursquare already does that and it’s less creepy.
Anyone using DeHood? Not that I want to be your friend or anything.. please just add me to Foursquare!
It started last week – after the wedding weekend extravaganza, I began feeling symptoms of.. well, a cold. My throat hurt, I was sniffly – you know the drill. I refused to see a Doctor because frankly, I loathe people that run to the walk-in for every sniffle. Alas, I ended up in the hospital because it was hard to breathe and my cough started to sound bronchial. 3 triage nurses, 2 blood tests, 1 face mask, 2 chest x-rays and 5 hours later, the Doctor diagnosed me with pneumonia. PNEUMONIA? What the heck? ‘Uhh.. how is that possible?’ I asked. ‘Have you worn yourself down? Are you eating right? Does your cough sound normal to you?’ Guh, I digressed. I went home (at 3:00am, no less) slightly worried, I mean, pneumonia always sounded scary to me… Into bed I went and into bed I stayed for days, and days. Here’s a list of the fun stuff I did while in bed:
1) Read (chick-lit, fashion magazines, business books, emails)
2) Tweet (from my iPhone, of course – I tried not to tweet about being ill, because I’m so over people who beg for attention/sympathy..towards then end I totally caved and felt sorry for myself. For those who follow me on Twitter, I’m sorry).
3) Shop online. Good God, why didn’t I think about doing this earlier – oh yeah, I couldn’t get up to get my laptop. Thank goodness for Abby – I wouldn’t have ordered some fantastic new accessories.
4) Watch movies. Plenty of movies.
5) Sleep.
6) Repeat.
I learned my lesson. I will never let my body get this worn down ever again. I’ve missed days of work (well being at the office, cause I’m capable of working from home), I’ve been unable to breath properly for days, I’ve worn sweater and socks on the hottest days, I’ve chafed my nose, my mouth’s tasted like metal for a week..antibiotics and the worst is that I’ve felt so useless. I missed The Just for Laughs Festival here in Toronto, I missed my first soccer game of the season (whatever, we won) and I missed plenty of fun parties (slash nice weather). It gets worse. I waited months and months for Mama Monster to come to Toronto. I watched her return from Europe and rest up in NYC for the TO edition of the Monster Ball – and for f*ck sake – I missed the Lady Gaga concert. I love her. Anyone who knows me knows how much I love her… to miss the show that I anticipated so much was devastating. One of the many movies that I watched was ‘The Devil Wears Prada’ and as lame as it sounds, it re-inspired me to give it all I’ve got. So here it is; I’ve vowed to take super amazing care of myself. I’m going to eat right (and on time), I’m going to go to the gym more consistently (so my mood isn’t crazy) and I’m going to rest when I need to rest. I retrieved my Abs Diet book from my bookshelf (ignore the fact that it laced with cob-webs) and put together a super meal-plan – yes.. I have problems with my diet.
Anyway, thank GOD I am feeling almost better because new Crystal is ready to unveil her super healthy self to the world..err.. or at least to her own self..
That is it. That is my rant. I promise that I will NEVER, EVER tweet, Facebook, text or complain in any form again. Not only is it pathetic, but I will never be ill enough to come close to feeling sorry for myself.
Holler.
P.S. Thanks to everyone who sent kind messages, to Dee who took me to the hospital, for Renee for bringing me endless DVD’s and to my Mama Bear who is the best ever taker-carer.
